Maidenform - It's What's Underneath That Counts

Two inspired women in the fashion industry founded Maidenform in 1922 to help women feel and look better in their clothes.  

Almost 100 years later, that's still our mantra. 

Our bras, panties and shapewear are designed to complement your personal fashion sense, whether you're dressing for work, weekends or a special occasion. 

Let us help enhance your shape, empower your style, and define your personal look from the inside out.

Maidenform Essential Multiway Push-Up Bra Black 36B Women's. $12.00

Champion Women's Athletics The Spot Comfort Sports Bra Black 42DDD. $36.00

Maidenform Self-Expressions Stay Put Strapless Bra Black 36C Women's. $14.00

Maidenform Love the Lift Natural Boost Demi T-Shirt Bra Pearl 34C Women's. $20.00

Maidenform Dream Boyshort Steel Grey 6. $6.00

Maidenform Microfiber and Lace Boyshort Latte Lift 8. $6.00

Maidenform Cheeky Lace Hipster Latte Lift w/Ivory 7 Women's. $6.00

Maidenform Comfort Devotion Lace Back Tanga Latte Lift 6 Women's. $6.00

Maidenform Shaping Thong with Cool Comfort Navy L Women's. $10.25

Up to 50% off Sitewide! Save on your Favorite Bras, Panties & Shapewear + Free Shipping & Free Returns!

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